I think every business owner would agree that it is far more pleasurable picking up the phone to someone who wants to do business with you than it is to make a phone call to try and convince someone to do business with you. It sounds like Nirvana to have customers ring you and say the magic words “can you help me with…” or “can you provide me with…”, etc. But actually it’s not impossible, it just takes thought, time, effort and in some cases a little money (but not as much as traditional marketing).
We all know what Pursuit Marketing is even if we’ve never heard of it before. You sell widgets, so you decide to run an ad to promote them. Being a smart business owner, you create a great design and include a compelling message plus an attractive offer. But here’s the problem; The vast majority of people who see the ad are not interested in buying widgets that day and the reader of the ad who is interested doesn’t know you and so doesn’t trust you. So even if he/she calls about the ad, you still have to “sell” to them! In short, pursuit marketing is every form of marketing and selling that pushes your services/products without giving knowledge or trying to build rapport and trust.
So in simple terms, attraction marketing is the exact opposite. Forget about directly promoting your products/services, forget about selling and simply focus on building trust and getting your customers to know and like you. The web is the easiest platform for attraction marketing, with the likes of Facebook, Twitter, Blogging and E-Zines, you have plenty of opportunities to “connect” with your customer-base. But attraction marketing can easily apply to our everyday, offline world too.
Read the rest of the article and find out why you should implement Attraction Marketing and how.