Sanity Marketing

What Is PageRank?

Mon, 28 Nov 2011 13:10:00 +0000

One of the major factors in how well your website performs in search results is based on something that few people know about and even less understand. This trade secret is called “PageRank”. I don’t profess to being an expert in the area of SEO, but I am in the top percentile when it comes to SEO knowledge and even I don’t truly understand the real details behind how it works. I guess only a few people who work for Google do. Despite this I will try to explain what this mystical website talisman is and how you can harness its power.

Firstly, PageRank (the lack of a space between the words is intentional) does NOT simply mean the position of your website in search results. It does ultimately influence this, but to boil it down to such a simplistic analogy is like trying to describe the size of the universe as “really, really big”.

Why is it called PageRank? Well the “Page” part comes from its creator’s surname, Larry Page (one of the co-founders of Google), who created the algorithm/formula in 1998. It would not be an exaggeration to say that it is the cornerstone of how the Google search engine ranks websites against each other.

So what is PageRank, or PR for short? It’s a score from 0 to 10, given to a website by Google. Realistically most SME businesses should never expect to achieve higher than 6. Only large multi-national corporate brands are able to achieve higher and only the rare few are given 10 out of 10 (two of those being Facebook and Twitter). So as a small or medium sized business owner you should expect to score anywhere from 0 to 6.

PageRank was created to solve an issue of trust in search results. Prior to Google, search engines used different methods to rank results and some even took payments to prioritise rankings. This made web surfers mistrustful of the results they saw. Larry Page’s approach provided a better way of delivering ranked results by using this element of trust in his formula.

PageRank uses many factors to build up this 0 to 10 “trust” rating for each website. It uses a number of factors to basically build up a picture, or profile, of the site in question. The more factors that apply to your website the more trust Google has in your site and the higher the score. The factors include the following (this is just a summary, click the link to read the full What Is PageRank SEO Article):

The number of websites that link to the site (especially other high PageRank sites that link to it)
The quality and relevance of the content on the site
The overall age of the domain
The volume of traffic to your website
The number of pages
The quality of the SEO (search engine optimisation)

In summary, PageRank is a reflection of the effort you put into a website and conversely a high PR score delivers better results in searches. After all this you might be wondering how you can check the PR score of your website. It’s quite easy. You can either visit a PR checker site such as this PageRank Checker site and type in your website address. It will then return the PR score. Alternatively you can add a PR tool directly into your browser:

For Google Chrome visit this page

For Internet Explorer & Firefox visit this page

Click the link to read the full What Is PageRank SEO Article

Avoid Surprises - Insist on a Requirements Doc for Your New Website

Fri, 30 Sep 2011 16:36:05 +0100

I have just finished writing the fourth website requirements document for as many clients in just a few weeks and am amazed by how important these documents are to the success of the overall web development process for both the client and the developer. While some websites are quite straightforward and require little more than the ability to change the content, other sites can be quite complex. Whether you are a large company or SME, if the website you want falls into the complex category (i.e., e-commerce, customer back end access, multiple levels of content management), then you want to be sure that the web developer you hire creates a requirements document that you can review together before they start to build the site.

A requirements document is intended to ‘protect’ both you and the developer. The last thing you want is an invoice for work that you didn’t approve or a website that has features you didn’t request. A requirements document will help to avoid these ‘surprises’ by clearly articulating all of the elements you and the developer have agreed to for the website.

From the developer’s perspective, the document is intended to avoid what we call ‘mission creep’. Mission creep refers to additional requests made by clients after they have signed off on a project. The problem with mission creep is that it affects both the timeline to develop the site as well as the total development costs. At the end of the day, we want our clients to be satisfied on multiple levels: timeframe for a site to go live, cost and end result.

What should you look for in a requirements document?

Click on the link to read the complete marketing article.

How Search Rank Beats The Brand

Tue, 23 Aug 2011 10:43:09 +0100

In the old days you had to spend money on marketing your business in order to have people find you. Therefore, by definition, your success was almost directly tied to brand recognition. Think about the Yellow Pages (Golden Pages in Ireland). In its heyday you open it up to find a specific company and you would be hit by full-page ads. You would flick through page after page of full page ads and then the half-page ads would appear, followed by the quarter-page and then the line listings. The bigger ads would typically get the most calls, but they would also be the most expensive. It wasn’t unheard of for companies to hand over €20,000 or more for one ad!

Then Google came along and something interesting began to happen. Slowly at first and then with increasing frequency Google’s search rank began to replace the need for us to buy from recognised companies. In other words, Google’s search rank became a de facto brand identity for unknown brands.

You might disagree with me and in some instances you’d be right to. However, the fact remains that these days most start-up businesses will spend more on SEO (Search Engine Optimisation) than they do on brand marketing. Obviously the ideal is to have a well recognised brand backed by a first place, or at least first page, rank in search results. When you look at the Google search results, the listings are all the same. You might be on the same page as a major brand and visually you are both on a par. The Yellow pages approach of “bigger is better” is meaningless in Google’s listings. So, the question is ‘can having a good search ranking can be more valuable in this “search-engine” age than brand?’

Click on the link to read the complete marketing article.

Great Marketing - The Million Piece Jigsaw

Thu, 07 Jul 2011 17:14:33 +0100

I was just listening to the radio and came across a business discussion in which a branding expert was talking about marketing. I know the guy and he is a very knowledgeable and eloquent speaker. He was talking about how important perfection is in marketing. The importance of focusing on fonts and not using lots of them or choosing and sticking to a specific colour or colours for your branding, etc. Everything he said was correct but as he spoke, something struck me like never before.

Marketing is like a million-piece jigsaw and most people think that to be successful in business you need to finish the whole jigsaw.

The fact is that “finishing the jigsaw” is only possible for large corporate companies with hundreds of staff and huge budgets and even then they rarely get beyond the 900 thousandth piece! The reality for the rest of us is that we have to make do with completing a fraction of the jigsaw. So how can SMEs be successful without completing the jigsaw? Quite easily actually - stop worrying about the whole picture!

Just like a jigsaw, marketing is about the pieces. But each form of marketing is not a single piece, but a cluster of pieces that make up a small part of the picture. Therefore, don’t worry about the million pieces and simply focus on the 50 pieces that make up one recognisable part of the whole picture…

This is just a small portion of the Marketing Article on our main website.

Starting A Business? Research Before Spend

Sun, 06 Feb 2011 16:12:00 +0000

If you are thinking of starting a business or a new service within an existing business, it is extremely easy to get carried away in the moment. Everyone knows that you start with a business plan, but that might just be your first and quite fatal mistake. As you write your plan a strange thing happens; you start to believe your own hype! It is easily done, everything sounds so plausible and the numbers you include in your forecasts and projections seem easily achievable.

Of course we also know that research is a big part of writing a business plan, but few people at this stage truly ”listen” to what the research tells them. They want the answers to be what they want to hear and that’s a very dangerous thing. Before they know it they have spent tens of thousands on a business that never had a chance!

The answer to this dilemma is four-fold:

1) You need to gather as much information as possible. Look at every possible angle, from target market to price points, competition and need.

2) Don’t dismiss any data that contradicts your belief in this new venture.

3) Take all positive data with a pinch of salt. Be your own hardest critic and don’t accept data at face value.

4) TAKE YOUR TIME! Don’t rush this process, it takes time to cover your bases, but you will literally pay the price if you rush ahead.

In summary, you may find that the data dissuades you from going beyond business plan stage, but don’t see that as a failure - you just saved yourself a ton of money and heartache!

This is just a short summary of the main New Business Research article on our main website.

Have You Heard About QR Codes?

Thu, 03 Feb 2011 22:33:00 +0000

Innovation is amazing! Just when you thought allowing people to find your business and contact you couldn’t get any easier, along comes a new innovation that makes it easier again.

Take QR Codes for example. They were invented in 1994 by a Japanese company(Denso-Wave) and like so many technologies now used for marketing businesses, QR Codes were originally used for tracking car parts through the manufacturing process. There’s a good reason for their initial use and it’s in the name – “Quick Response Codes”. They were designed to allow equipment to read them faster than traditional bar codes; a very important requirement in a manufacturing environment where time is money.

Fast forward about 15 years and some bright spark realised that these clever little codes could be used for marketing purposes because now literally everyone can have a QR code reader in their hands. No, I don’t mean that we would all walk around with those supermarket checkout readers in our pockets. QR Codes don’t need lasers to read them, just a simple camera – just like the cameras now built into virtually every mobile phone.

So the hardware problem was solved but you still needed QR code reading software and that problem was solved with the introduction of the IPhone and other smart phones. If you have one of these devices you can now download a free QR code reader app and once installed, you are free to scan every QR code you see!

Are you still with me? Because this entire preamble was important in setting the scene…

Read The Full QR Code Article Here

Attraction Marketing vs. Pursuit Marketing

Sun, 07 Nov 2010 14:15:44 +0000

I think every business owner would agree that it is far more pleasurable picking up the phone to someone who wants to do business with you than it is to make a phone call to try and convince someone to do business with you. It sounds like Nirvana to have customers ring you and say the magic words “can you help me with…” or “can you provide me with…”, etc. But actually it’s not impossible, it just takes thought, time, effort and in some cases a little money (but not as much as traditional marketing).

We all know what Pursuit Marketing is even if we’ve never heard of it before. You sell widgets, so you decide to run an ad to promote them. Being a smart business owner, you create a great design and include a compelling message plus an attractive offer. But here’s the problem; The vast majority of people who see the ad are not interested in buying widgets that day and the reader of the ad who is interested doesn’t know you and so doesn’t trust you. So even if he/she calls about the ad, you still have to “sell” to them! In short, pursuit marketing is every form of marketing and selling that pushes your services/products without giving knowledge or trying to build rapport and trust.

So in simple terms, attraction marketing is the exact opposite. Forget about directly promoting your products/services, forget about selling and simply focus on building trust and getting your customers to know and like you. The web is the easiest platform for attraction marketing, with the likes of Facebook, Twitter, Blogging and E-Zines, you have plenty of opportunities to “connect” with your customer-base. But attraction marketing can easily apply to our everyday, offline world too.

Read the rest of the article and find out why you should implement Attraction Marketing and how.

The Importance Of God Smelling! (How Poor Spelling & Grammar Can Seriously Affect Sales)

Sat, 23 Oct 2010 19:46:45 +0100

If I had a Euro for every time I found spelling mistakes on a website, in a brochure or on a leaflet I wouldn’t be a millionaire, but I would certainly be a lot more comfortable. Unfortunately until the government creates the ‘Department of Literacy & Spelling’ I will have to make do with tutting.

However on a serious note, bad spelling is a real turn-off for many potential clients. Perhaps you don’t think it’s important, but according to research conducted in the UK by The Royal Mail (in 2005) an estimated £41Bn in sales was lost to businesses due to poor spelling, punctuation and grammar. It further showed that nearly three-quarters of all customers (74 per cent) said they wouldn’t trust businesses that used poor spelling or grammar, whilst almost a third (30 per cent) said they wouldn’t buy any product or service from them.

Anecdotally I hear the same message time and again from people I speak to; if they see serious spelling mistakes in company websites they leave. So if you don’t think good spelling and grammar is important, you are most definitely in the minority.

So why do so many mistakes end up in text? Well we all learn to read and write in school, so many people think that qualifies them to write their own content. A typical business owner has never had any graphic design tuition and would therefore not design his/her own brochure and is happy to pay a premium to someone who can deliver a quality design. However, since we all learned to read and write early in life we all somehow feel qualified to deliver content.

By the way, I am not suggesting that you should hire a copywriter for everything, most people can handle simple enough product/service descriptions, but if you know that writing is not your strong point, or you are contemplating a major web or print project, get a professional - or it could cost you more in lost sales.

Read the full article here and see examples of typical spelling and grammatical errors made on websites and in brochures every day!

Presenting at the Chamber of Commerce Event

Thu, 30 Sep 2010 20:49:23 +0100

Presenting at the Chamber of Commerce Event

Speaking At Ratoath Chamber Of Commerce Event

Wed, 29 Sep 2010 20:01:31 +0100

I’m speaking at the Ratoath Chamber Of Commerce event tomorrow on Social Media - So much to cover, so little time! Find out more at http://alinkto.me/f9y

The Power Of The Free-Trial

Sat, 28 Aug 2010 19:47:00 +0100

We have all been in a supermarket or shopping centre and been offered a taster of food by someone promoting a new product. The other day I received a small packet of breakfast cereal through the door! Whichever way it’s delivered, this is known as a free trial and it is most commonly linked to consumer products like food, face creams, toothpastes etc. and computer software. In essence anything that needs to be experienced through touch or taste or evaluated for its appropriateness. This can mean a free hair treatment if you run a salon, a free round of golf if you run a golf club, it might be a free sample platter of food if you run a restaurant/take-away. If you clean carpets, you might do a free sample clean of the smallest room in the house. A free trial is essentially the ultimate “special offer”. In other words I give you something completely for free. But do they work? Yes they do!

A recent study by a research organisation called “Marketing Experiments” showed that in a real-life test comparing two online ad pages (where one incorporated a 30-day free-trial and the other didn’t), the ad with a free trial offer delivered almost double the number of orders than the ad that had no trial offer (22 orders vs. 12). However, more interestingly the number of visits increased by a much smaller percentage (972 vs. 904). This seems to indicate that including a free trial offer brings a more targeted audience to your door, who are more likely to order. But they only work really well when they are implemented properly and there are a number of factors in promoting them:

1) Don’t Make It Too Hard…

2) Limit The “Catches”

3) Make It Habit-Forming

4) Optimise Your Advertising

5) Follow-Up

The free-trial can be a very powerful sales tool, but you need to evaluate how/if you can implement it for your business and how you are going to exploit the opportunity it provides to its maximum.

Clink the link to read the full “Power Of The Free Trial” Article

WHAT IS YOUR FAVORITE INANIMATE OBJECT?

Sat, 28 Aug 2010 19:42:00 +0100

My Iphone very closely followed by my Leatherman (or is it the other way around?)

What's In A Colour - The Power Of Colour in Marketing

Fri, 27 Aug 2010 19:10:15 +0100

A few weeks ago I was lucky enough to become a father to a lovely baby boy and suddenly the house was full of blue. Had the child been a girl it would have been full of pink instead. I was intrigued, never having thought about it before, to find out why these colours were associated with these genders. What I discovered amazed me!

In the Middle Ages boys were the dominant sex and seen as more important. As such they had to be protected. It was therefore believed that dressing them in blue rendered them invisible to the demons looking up from below. It wasn’t until much later that girls got their own colour and it is believed that pink was chosen because it was a readily available dye, i.e. watered down red and so inexpensive. Sorry, don’t shoot the messenger! There is also evidence to show that these colours reversed for a time and then switched again at the start of the 20th century, but this article is not about baby colours, so I’ll leave it there.

However, colours also permeate the business world and I regularly speak with people who are setting up new businesses, products or services and need to have logos and literature created. During the briefing process we will discuss colours and how it impacts on consumers.

Some people scoff at the notion that colour can affect their buying decisions, but to understand this you have to realise that colour permeates every aspect of our lives and even our language:

“Seeing Red” - You’re Angry
“Feeling Blue” - You’re Sad
“Green With Envy” - You’re Jealous
“Green Light” - You have the go-ahead
“Going Green” - You are making a more environmental choice
“Tickled Pink” - You’re very happy
“Black Market” - Illegal Sales

From this short list you see that colours can have multiple meanings and these are driven not just by the psychology of the colour but by the meaning given to them by society. For instance I am sure that “Getting The Green Light” didn’t exist before the invention of traffic lights, but “Black Sheep Of The Family” has probably existed since we domesticated the sheep. So in choosing colours you have to take into account how society sees the colour and this also comes down to the shades of colour. ”Royal Blue” is very different to “Sky Blue”, which is different to “Baby Blue” and each one invokes a different feeling/meaning.

If you’re interested in how colours affect our brand perceptions/buying decisions, simply click to read the full colours in marketing article.

Want To Sell? Spin A Yarn! The Power Of Storytelling In Advertising

Sun, 01 Aug 2010 18:12:21 +0100

From the moment we can understand language, we love to hear stories. From Goblins and princesses to rocket men and space aliens, we engage with stories. It shapes how we perceive the world and teaches us right from wrong.

It’s no surprise therefore that many years ago advertising agencies worked out that telling stories helped to sell more products. When did this happen? A few minutes after the first marketing company broke the consumers trust by promoting a feature that didn’t exist. You see fundamentally we grew to distrust advertising. We don’t believe adverts because we all remember ads for washing powder that said that they could make your laundry whiter than white and for 30 years or so every new version of the product delivered even more whiteness. But today they give a different message through storytelling…

“Oh No! Little Johnnie has spilt strawberry syrup all over his white shirt while digging in the tar pits and writing all over himself with a fountain pen, how will I ever get syrup, ink and tar out of his shirt in time for his confirmation tomorrow?”

OK, I exaggerate, but basically this tells you the story of little Johnnie’s mother’s plight against stains, which you can relate to and “buy” into. This is far more effective than simply saying “Brand X washing powder is the best on the market at removing stains and grime.”

One of the main users of this type of advertising is the diet and fitness industry. We all know the classic ads that show a woman/man standing in one leg of a massive pair of jeans and “I lost 200KG in 3 months” above their heads. I know, I exaggerate a lot, but what I’m trying to say is that really powerful, believable advertising can be achieved if you tell a story. Don’t just describe a problem that your product or service resolves, make it personal by telling a story of how “Mary” was really upset by her acne problem and how it affected her life. Don’t just say how wonderful your product/service is, tell the reader/listener/viewer how much happier Mary is now that her acne is gone.

Click on the link to read the complete marketing article.

Just moved into our new office in Dunshaughlin, County Meath....

Sun, 13 Jun 2010 19:02:53 +0100

Just moved into our new office in Dunshaughlin, County Meath. 2,000sq.ft. of bright office space to get our creative juices flowing.

Don’t Confuse A Website For A Web Strategy

Sat, 22 May 2010 15:02:50 +0100

(Or The Story Of Too Little Thought & Too Much Spend)

Too often when talking to potential clients I hear the sad story of a company that has spent a sum of money on a website that they were expecting would help to revitalise their business, only to find out that it achieved nothing more than create one more invoice to pay. It doesn’t matter whether they spent only a little or a lot (although on many occasions it was a lot), the real issue is the paralysing effect that it had on their business while they were waiting for something that wasn’t going to happen.

The problem was that what they thought they were buying was a web strategy, when what they were actually buying was nothing more than a web design. Don’t get me wrong, a simple brochure website has its place as long as you know what you’re buying into and you plan a web strategy around it. However, a web strategy has the website as a mere component of an overall plan.

Thinking that your website is your web strategy is like thinking that a business card is all you need to promote your business.

A real web strategy encompasses so much more: (the below is loosely in order of importance)

What are your goals and expected outcome from your web strategy?
How will visitors find the site? (SEO, PPC, Social Media)
What functionality do you need to achieve your goals?
What will the key message be when they arrive on the site?
How will you convert visits to enquiries/sales?
How will you interact with potential and existing clients online?
How will you increase the “stickiness” of your site to attract repeat visits?
How will you track the success of your web strategy?
How are you going to link your offline and online activities together?
How will you maintain the website to keep the content fresh?
What is your budget for your web strategy? (Monetary & time-wise)
Which activities fit within the available budget?

Click the link to read the full Web Strategy article. Or the next link to read about our Web Design services

Social Media For Business Owners - Get Friendly To Get Found

Thu, 13 May 2010 10:19:00 +0100

If you’re reading this then you fall into one of two groups of people; those who have been blogging and tweeting for some time and those who have just started or are dabbling. If you fall into the latter group then this piece is for you.

I am often asked, by clients who are mostly in their late 30s onwards, (younger people just get it) what place social media has in the business world and especially in the world of small business. The answer is that it has a huge role to play, but only if you can commit sufficient time to it. There are two benefits to your business:

You create a network of “fans” and “advocates”
By supplying useful information, tips and updates about your business to an interested group of people, they begin to take an interest in what you do and the products/services you supply. They start to share this information with friends and relatives and before you know it you have hundreds or even thousands of people “following” your updates.
You create regular fresh web content that the search engines love
Search engines love two things: fresh content and links. Social Media sites give business owners the ability to deliver both and this helps to increase the visibility of a web site.

However, be warned! Social Media is not like an advertising campaign. You should not expect instant return from your efforts and it’s not all about selling. In fact the rule to follow in this regard is that only 20%, at most, of your social media content should be aimed at trying to sell to potential customers. The other 80% you’re just giving useful information.

For instance, if you run a clothing retail outlet, you might blog about the best clothes/colours to wear for the spring, how to dress to impress, etc. For every 10 blog entries you make you might include two that inform the readers about special offers you are running or end of line products that you have.

Your type of business and what you really want to achieve will dictate which social media tools you use and how to use them. But your best strategy is to pick one and do it well. The undeniable truth is that business owners who engage with their customers through social media tools see a steady increase in traffic to their websites and an increase in brand awareness. Both of which ultimately leads to more business!

Click the link to read the whole Social Media For Business Owners article.

New Business Marketing

Sun, 25 Apr 2010 17:08:00 +0100

If you have recently started your own business or you are thinking of doing so, then this is for you. There are 5 things that a new-business owner needs to think carefully about before opening their doors to customers:

Learn The Ropes
You know about your business, but do you know about the fundamentals of running a business? In particular, do you know the basics of marketing a business? Make it your job to find out and you’ll make the right decisions.
Think About The Intangibles
You might have heard the saying “people buy from people” and it really is true. YOU are your best marketing conversion tool, yet so many people ignore that and go straight for the logos, websites and leaflets without ever building the foundations of their business. That is, they concentrate on the tangibles because the intangibles are difficult to work out.

How you are going to do business? How you will interact with clients? Are you a jovial down-to-earth person or are you very formal and “business-like”? The intangibles are what convert enquiries into sales, so figure it out.
Marketing Budget
New businesses forget to think about a marketing budget. Sounds like a crazy oversight seeing as they budget for everything else, like furniture and equipment, etc. But when it comes to their marketing they don’t budget and so they under-spend or over-spend, both of which is bad for business.
Marketing Plan
Everyone will tell you to write a business plan and doing so has a great deal of merit, but what is absolutely vital (and will form a part of your business plan) is a marketing plan. This doesn’t have to be a 200 page epic, but could be a one-page plan, but it should contain a number of key elements. There is a separate article on how to create a marketing plan on my website.
Consistency
When things don’t go to plan the simplest thing to do is to stop everything and run for cover. DON’T do this. Stick to your plan. Adjust what needs adjusting, but make sure you keep moving forwards.

Click the link to read the full New Business Marketing article.

The Seven Deadliest Marketing Sins

Wed, 14 Apr 2010 23:16:36 +0100

There are literally hundreds of ways to market and promote a business these days. Print marketing, online marketing, viral marketing, guerrilla marketing, blog marketing…and the list goes on. For every marketing discipline there are about a million ways you can get it wrong. So in reducing this long list down to seven I looked at the things that cut across as many marketing disciplines and cause the biggest issues when you get the wrong.

So here goes (and feel free to comment or add your own major marketing sins to the list)

1) Treating Marketing Spend As A Cost
Marketing is an investment like any other investment. Treat it like a cost and you won’t plan properly or be consistent and you’ll always be looking for ways to ‘save’ money. You’ll let the newspaper ‘design’ your ads, you’ll choose your website designer based on price alone rather than what your business needs, etc.

2) No Marketing Budget
Not having a marketing budget is a sure-fire way to waste money. You’ll spend money on unplanned activities that may or may not provide a return and you may even spend more than you ever thought you would. A budget creates a framework to work in and gives you a yard stick to track your success or otherwise.

3) No Specific Target Audience
We all want to do business with everyone and it’s a great goal, but that can’t be achieved unless you have truly enormous budgets. For anyone whose business name doesn’t start with “A” and end in “PPLE” you need to pick a target customer and go after them. This allows you to properly target your message and the type of media etc.

4) No Understanding Of Your Customer Needs
Every customer has a need - you just need to find out what that is. Not knowing and assuming is a sure-fire way to waste money. If you’re a corporate then you’ll run research programs and focus groups. If you’re a small business owner, talk to your customers and identify why they chose you.

5) No Marketing Plan
If you don’t have a plan you’ll just meander through your year and be swayed by this or that. Ultimately you’ll waste whatever budget you did put together. It doesn’t have to be an epic novel, even a one-pager will do. Think about the activities you can afford then spread your budget across each quarter and remember seasonality. Now drill-down to each month and then finally match the activities to each month.

6) No Tracking Mechanism
If you don’t track the results of your activities you may be doomed to waste your spend. Even the best campaigns get stale, how will you know when that happens without tracking?

7) Be Consistent
When things don’t go to plan it’s so easy to put the brakes on and in some cases get into reverse gear. But do this at your peril; you could harm your bottom line and your brand awareness efforts. It also delivers inconsistent results that lead to uncertainty and that leads to more bad decisions. You don’t have to carry on regardless, but rather than jst stopping, take time to review and adjust accordingly.

OK, that’s it - my 7 deadly sins of marketing. Want to see the presentation about all this? Visit www.thedggroup.ie/marketing-articles.asp.

SEO Case Study

Tue, 16 Mar 2010 14:31:00 +0000

So some of you may be interested in a new web design and SEO case study we have written on a project we completed some months ago. Basically it outlines a before and after on a web project that has had a major impact on the client’s business, proving how just a little design thought and SEO can go a long, long way.

Click to read the web design and SEO article