Innovation is amazing! Just when you thought allowing people to find your business and contact you couldn’t get any easier, along comes a new innovation that makes it easier again.

Take QR Codes for example. They were invented in 1994 by a Japanese company(Denso-Wave) and like so many technologies now used for marketing businesses, QR Codes were originally used for tracking car parts through the manufacturing process. There’s a good reason for their initial use and it’s in the name – “Quick Response Codes”. They were designed to allow equipment to read them faster than traditional bar codes; a very important requirement in a manufacturing environment where time is money.

Fast forward about 15 years and some bright spark realised that these clever little codes could be used for marketing purposes because now literally everyone can have a QR code reader in their hands. No, I don’t mean that we would all walk around with those supermarket checkout readers in our pockets. QR Codes don’t need lasers to read them, just a simple camera – just like the cameras now built into virtually every mobile phone.

So the hardware problem was solved but you still needed QR code reading software and that problem was solved with the introduction of the IPhone and other smart phones. If you have one of these devices you can now download a free QR code reader app and once installed, you are free to scan every QR code you see!

Are you still with me? Because this entire preamble was important in setting the scene…

Read The Full QR Code Article Here